Press Releases - 12th October 2006Consumer reward site launches collaborative community toolGreasyPalm, one of the UK's largest consumer reward sites, has launched a shopping tool aimed at providing user-generated content and further interactivity for the brand and it's partner retailers. The tool, entitled 'Member's Deals', allows members of the cashback-shopping site to post specific retailer offerings for their fellow members to view. To encourage community involvement, GreasyPalm provides incentives for members by sharing the revenue of all posted 'deals.' Neil Durrant, Director of Submission Technology, the company behind GreasyPalm, comments "We have always allowed a form of member-to-member communication via user-submitted reviews and online messageboards. The aim of this open communication has been to reinforce the credibility of our brand, vitally important when providing a service which sends out thousands of cheques to members each month." "Member's Deals gives our users direct input to the GreasyPalm website, continuing to build a strong community feel and a giving a 'human face' to our brand. Furthermore, these collaborative community developments have a direct application for our partner retailers. By harnessing the collective knowledge of GreasyPalm users to source great consumer offers we are encouraging further interaction with retail brands and providing increased sales volume." Says Chris Bishop, Online Marketing Manager for Hotel Chocolat, "Publishers have to continually develop their e-commerce platforms; with GreasyPalm enabling user-generated content and driving consumers to engage fully with fellow members and the advertisers this will benefit all parties involved, grow retail communities and build strong customer relationships whilst driving incremental sales to the merchants." ---end--- Note to Editors: To view the member's deals section please visit: www.greasypalm.co.uk/members_deals.php To save time in reviewing the site we have created a login for you to access areas where membership is required: www.greasypalm.co.uk User: Editor Password: Pass About GreasyPalm: GreasyPalm was the UK's very first 'cashback' website, launched in 2003 and remains one of the UK's fastest growing consumer reward sites. The GreasyPalm model rewards consumers with cash discounts when they shop for goods & services from hundreds of the UK's leading companies including The AA, Marks & Spencer and Lloyds TSB. GreasyPalm has over 500,000 registered members and generates millions of pounds in retail sales every month, with over £3 million in cash rebates having been awarded to members since launch. About Submission Technology: Founded in 2003, on a bootstrap budget, Submission Technology launched its first online property - GreasyPalm. As the UK's first online rewards program to award members with 'cashback' as opposed to points, GreasyPalm proved to be an instant success with consumers. Submission Technology has since launched a range of online properties including the Afform Performance Advertising network in 2005, providing advertisers with access to the UK's top tier affiliate publishers (including GreasyPalm). Contacts: Submission Technology / GreasyPalm Shaun Dempsey T. 0207 1831 653 E. shaun@submissiontechnology.co.uk |
