Press Releases - 19th July 2006

GreasyPalm generates over £1 million in Publisher Commissions through TradeDoubler

London – 19th July 2006 TradeDoubler, a leading European provider of online marketing and sales solutions, today announced that one of its top publishers, GreasyPalm, has generated more than £1million in publisher commissions since joining TradeDoubler’s Affiliate Marketing network.

The success of GreasyPalm in driving online sales for many of TradeDoubler’s one thousand plus advertisers demonstrates how effective the performance based affiliate marketing channel can be in helping publishers to generate substantial revenues from their Web sites. There are tens of thousands of affiliates in the UK, ranging from small one-man-band Web sites through to much larger professional companies, such as GreasyPalm, who are conservatively estimated to have collectively earned over £60 million in commissions in 2005 alone.

Affiliate Marketing represents a win-win situation for all those involved. For an advertiser, it provides a solution to the uncertainty as to which portion of their marketing spend is working for them, as they only pay for an advertisement when it delivers results, for instance in the form of a sale or a registration. Many of the world’s top advertisers use the pay for performance affiliate marketing channel to deliver sales at a fantastic return on investment and across Europe it is now common for affiliate marketing to account for 20 -30% of an advertiser’s total online sales. For the publishers displaying these advertisements on their Web sites, the CPA (cost per acquisition) payment model can offer hugely attractive commissions as advertisers are willing to pay more for an actual sale or a lead compared to other payment models which relate to the number of times an online ad is viewed or the number of visitors that publishers refer through to an advertisers site.

GreasyPalm, which only carries CPA based advertising, saw revenues grow by over 200% last year and has forecasted growth of over 230% for 2006. Founded at the beginning of 2003, GreasyPalm currently works with more than 300 advertisers through its relationship with TradeDoubler, from a range of sectors including Electronics, Entertainment and Home & Garden.

Neil Durrant, co-founder, GreasyPalm said, “We are thrilled with the level of commissions we have been able to achieve through working with TradeDoubler. The publisher team at TradeDoubler really focuses on its relationship with publishers, providing an excellent service and attention to detail. Although, like most publishers, we work with several other affiliate networks, TradeDoubler is one of our preferred networks and is the first to help us achieve this revenue milestone.”

Will Cooper, Chief Operating Officer, TradeDoubler said, “Affiliate marketing continues to be one of the major driving forces in the growth of online advertising budgets. GreasyPalm’s amazing success further highlights just how effective the affiliate marketing model is at securing a slice of those budgets for publishers in the form of increased revenue and profits. We are thrilled GreasyPalm has reached this fantastic milestone, and look forward to helping them to their next million.”

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About Affiliate Marketing Affiliate marketing is a form of performance based internet advertising whereby affiliates, or publishers as they are more commonly referred to, work as ‘virtual sales force’ for retailers (advertisers) wanting to sell their good or services online. Publishers agree to display advertisements on their Web site and use various initiatives such as search engine optimisation or search engine keyword marketing in order to attract internet users to their Web site. When an internet user responds to an advertisement by clicking on it and arriving at the advertiser’s Web site, the publisher receives a commission, paid by the advertiser, if the internet user goes on to perform a specified action such as making a purchase or completing an online registration form.

Affiliate marketing is estimated to have generated £1.35 billion in sales value for advertisers in the UK in 2005 alone and has firmly cemented its position as an integral part of the online marketing mix, frequently generating more than a quarter of an advertiser’s total online sales.

About GreasyPalm Wholly owned by Submission Technology, GreasyPalm is one of the UK's largest online reward programs, and the first to offer 'transparent rewards' in the form of cash rebates. GreasyPalm has over 400,000 members and more than a 1,000 retail partners. It has saved its members over £3 million pounds since launching in 2003.

About TradeDoubler
Founded in 1999, TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple Store, Dell, Telia Sonera, eBay and Kelkoo. Please visit www.tradedoubler.com for further information.